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Exhibition Design, Poster Design, Book Design, Exhibition Graphics, Identity Design, Marketing Campaign

A chair exhibition design for the Herman Miller collection with exhibition renderings, posters, exhibition graphics, identity design, marketing campaign, and handouts.

Some people say that the history of technology is the history of chairs, while others say that the history of design is the history of chairs. This exhibition will focus on the segments that changed change people's perception of furniture, different from traditional chair exhibitions, this exhibition will only show the segments. The marketing campaign of this exhibition is the deconstruction and recombination of the classics.

What's interesting is that even if only parts of these classic chairs are kept, it is not difficult to see the creativity and beauty here. There are some identity design, marketing campaign related to this exhibition design. Marketing campaign of this exhibition design is around the concept of segments, reassembling these classic segments, and some interesting visuals are happening.

Continuing the creative idea of the marketing campaign, a souvenir book that can be taken away was created. The cover of this booklet was the rendering of the sculpture that was created from the marketing campaign, The content of this takeaway is about the exhibiting chairs and their stories and detailed introduction.

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“Na Shi Nian Shao”(LARP) game Visuals(AIGC)

“Feng Yu Yi Cheng”(LARP) game Visuals(AIGC)